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An attention getting
pre-headline works well here
to setup your main headline. Just a couple of
lines - no more than half-way across...
"Put Your Benefit
Oriented Main Headline Here. Capitalize Each Word, and Maybe
Put It In Quotes"
Introduce The Problem You Will Solve
Let your reader know that you understand
their problem and how it feels to have that problem, or to want to achieve a
particular goal. Build empathy with them by telling exactly how it
feels to have that problem, or to want that goal.
Don't just tell them you understand
- show them by describing their actual feelings!
Emphasize that their problem could
get a lot worse, or how their frustration will build if they don't do
something about it. Paint an ugly picture.
Pre-sell
Your Solution
You're pre-selling. Your goal may
be to get the visitor to your sales page, or just to get them to opt-in to a
notification list or download a special report that will further sell your
offer.
You might :
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use a video right on this
page and link to your sales page, or
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link directly to a free
download of a PowerPoint presentation or PDF report, or
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get them to opt-in to a list to
receive additional information, or
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get them to opt-in to a list to
receive launch info when available
If your goal is to get an opt-in...
[PASTE YOUR AUTORESPONDER OPT-IN FORM CODE HERE]
and offer a free download, a video course, etc. as an incentive
for the opt-in.
Then deliver the incentive via the autoresponder.
If your goal is to get your visitor to your sales page...
[Link Directly
to Sales Page]
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